Fitchips was a new concept for chips. Air-fried, low fat and therefore a product that could move out of the food-hall and into the malls in small foot-print compact outlets. The brand identity and packaging design were our first concern, as the concept of the product was to come with a variety of dipping sauces we chose to work on the theme of dipping fun.

BRAND IDENTITY • PACKAGING DESIGN • STORE SIGNAGE • STATIONERY AND POINT-OF-SALE