We worked with the wonderful team at Yirra Yaakin from their inception, designing posters and marketing materials, Brand Identity and signage.
THE BRAND IDENTITY: As Theatre is a dynamic process, we wanted to develop a dynamic brand identity that was made of elements that could be used in different combinations and different scales and configurations, and still communicate the Yirra Yaakin brand. The stick figures all represent different Noongar vernacular hand gestures, while the graphic toolkit also includes a background graphic of a journey through an urban landscape.
SCOPE OF WORK: BRAND IDENTITY, BROCHURE DESIGN, POSTERS, SIGNAGE, ILLUSTRATION
We really enjoyed drawing and developing each of the animal characters and then creating the poster to feature them.