Thurlby Herb Farm, in Walpole WA, had a selection of new products that we designed the packaging for including the Thurlby Organics range. The key to the Organic identity came from thinking about what makes a plant organic, which is what the plant is fed (or not fed). What it takes in through it's root system. And that lead us to explore how to make a root system look healthy, interesting and beautiful.
SCOPE OF WORK: PACKAGING DESIGN, BRAND DESIGN, ILLUSTRATION